With the weak world economy since 2014 and the slowdown in China's economy, the textile industry, once in a dilemma, faced a moment of immediate death and death. The rapid growth yesterday and today's life and death seem to come too suddenly, but many textile enterprises have to The face of any industry or country will have a slowdown in the ceiling and growth stage, can only adapt to rapid growth and can not adapt to slow down the pace of the enterprise is bound to be eliminated. Standard Group has been concerned about the textile industry dynamics, after more than 10 years of development, we have witnessed the outbreak of the textile industry and in recent years, bleak, prosperous textile industry, where the fall off? Textile enterprises are facing problems?

Textile equipment industry is also accompanied by the rapid development of the textile industry, along with the growth of the textile industry stagnant, many domestic textile equipment companies are struggling, lack of foreign trade and export, domestic demand is weak, all aspects of the Chen was in constant In this intense environment, if the survival if the improvement of their own problems is particularly important, this article standard group of textile machinery enterprises at present there are problems and the need to adapt to the node, in order to improve the quality of life, The following questions are common problems in the industry, there will be eliminated without timely correction of the risk.

Ignoring the importance of large data analysis

Large data technology is not to grasp the huge data information, but to the meaningful data of these specialization. In other words, if the big data compared to an industry, then the key to this industry to achieve profitability, is to improve the data "processing capacity", through the "processing" data "value." The textile enterprises can according to the transaction of large data on customer behavior, demand and trend analysis, to their own product direction to provide a certain amount of data support and prediction. Without large data support, that is, can not understand the needs of customers, then the customer-centric era will eventually be eliminated.

Single structure, species clutter, unable to form large-scale production

Advantage of leading products is the main source of income and profits of each enterprise, but many companies in order to attract customers, had to try to develop a variety of additional products, resulting in many varieties of production and messy, smaller production scale, high production costs, Corporate profits. So continue to optimize and adjust the product structure, the production shift to high-end market, for example, in other small and medium textile enterprises have trouble, Wuxi cotton after a large area of technological transformation, mass production of high quality and high value-added compact spinning Yarn, cut off low-end products, the high-count yarn exported to Europe and the United States a large number of high-end market, has not been the impact of changes in the international market.

The concept of backwardness, thinking curing does not change

The world is changing, the speed of change faster than we imagined. As a high degree of dependence on China's traditional industries, textile industry should also be rapid change, follow the trend, keep up with the development of society. However, there are still the majority of the textile enterprises to stay in the so-called safe and comfortable zone, do not admit to do not want to face the impact of the Internet and challenges, self-deceptive insisted that the oldest set of management sales model. Many of them in the industry big brother, even if some companies have recognized this new business model, but still refused to make immediate changes in the interests of. However, the Internet is an inevitable trend, if not adjust the operation of thinking, will inevitably be eliminated.

Ignore customer needs, away from their own consumers

Customer is the most valuable resource, the enterprise of all other resources exist is to meet the needs of customers, otherwise, will lose the value of existence. Therefore, to meet customer needs is the sole purpose of business survival, profit is only in the process of satisfying customer demand results. In addition, the traditional textile factories to keep in touch with consumers, direct access to end customers. If a factory with their own service consumers who do not know can only do on behalf of the processing, then the face will be replaced at any time out of danger.

Textile industry overcapacity, product homogeneity serious, the lack of characteristics

If you are in a textile site for any product search, you will find a significant excess capacity of all enterprises, the most deadly homogenization of the product is serious. In today 's fierce competition in the domestic market, a number of weak technology, product characteristics, low - grade, low labor productivity of enterprises, in the current situation has been unable to survive.

Lack of investment in technology, lack of research and development capabilities, there is no innovation and independent property rights

Innovation is the fundamental driving force of a company's development. If it is only passive orders instead of taking the initiative to innovate production according to market trends and customer demand, it is very vulnerable to the impact of the domestic and international environment, compressing the living space. Such enterprises, not only lower profits, and the ability to withstand risks is also very weak, once the environmental degradation will bear the brunt. For example, in May this year, Wei Bridge Textile in order to promote the transformation and upgrading of enterprises to carry out the intelligent spinning project.

For orders, viciously depressed prices, resulting in market pricing confusion

Enterprises in order to survive, to be able to lower prices to competitors out of the market, in order to achieve this purpose, to pay some price is also at the expense of. And some have even gone beyond the normal scope of enterprise price competition, and gradually evolved into the vicious price competition between enterprises, the market will be confused. This not only undermines the interests of SMEs, but also seriously impede the development of the textile industry.

All in all, whether traditional enterprises or emerging textile equipment enterprises, should be deeply aware of their own shortcomings, make the greatest efforts to adjust their product structure, grasp the industry development direction, closely follow the social development trend, to their own invincible, To achieve sustainable development. Standard Group believes that China's textile equipment enterprises in the critical moment of reform need to understand their own development bottlenecks, the development of the market situation in time for the adjustment.

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